About Session

In this beginner-friendly session, discover how Google Cloud’s Machine Learning APIs and Google Gemini can transform your marketing strategy. You don’t need any coding experience to follow along as we explore practical applications of AI, from automating processes to improving content and customer insights. We’ll cover key machine learning concepts, explaining how models like text classification and entity analysis can be applied to organic search marketing, helping you optimize content for SEO by identifying key topics and improving relevance.

For social media managers and local SEO professionals, we’ll dive into sentiment and entity sentiment analysis—techniques for scraping and analyzing online reviews to understand customer feedback better. We’ll also explore Google Cloud’s content transformation APIs, showing how businesses can easily transcribe, analyze, and generate video or audio content to speed up production and enter new markets. Additionally, we’ll touch on the capabilities of Google Gemini for automating tasks like personalized ad copy generation and enhancing customer interactions.

The session wraps up with practical templates for implementing these solutions in Google Sheets (no-code) or Google Colab (Python), ensuring you leave with actionable steps to start using AI in your marketing processes right away.

Our community is working with Google to partner with EU Code Week to teach AI Literacy with the Experience AI program.

In her lecture, Lazarina Stoy. will cover not only the fundamentals in building machine learning models, but also some advanced techniques on implementing machine learning APIs to supercharge your marketing efforts.