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Google Ads are evolving incredibly, becoming increasingly adaptive and integrated across different platforms. This might give the impression that working with them is becoming easier, but in reality, the strategic approach is more critical than ever. In this session, we will explore key formats such as Performance Max and Demand Gen, which play a vital role in modern advertising campaigns.

We will also discuss current topics such as the relationship between SEO and Google Ads, and why some Dynamic Search Ads fail to launch. Finally, we will consider whether YouTube Shorts could become a serious competitor to TikTok. Get your questions ready—now is the time to discuss them together and address the challenges you are facing!