За лекцията

In this session, we’ll explore practical strategies for using Google Tag Manager (GTM) to enhance data quality in GA4, empowering teams to make more informed, data-driven decisions. We’ll address some of the most common issues I’ve encountered with Consent Mode v2, highlighting how these challenges can compromise the accuracy of data collection. From there, we’ll go into a discussion of the differences between creating custom events directly in GA4 versus within GTM, expanding your ability to capture more data.

The session will also cover essential steps for setting up custom definitions and metrics, giving you the flexibility to tailor reports to the specific needs of your business. We’ll touch on Content Grouping and how this often-overlooked feature can help structure and segment your data for better insights, particularly for SEOs. For GTM experts, we’ll explore use cases of how to use ChatGPT to generate custom JavaScript variables, offering a middle ground that empowers non-coders to expand the functionality of GTM.

This session is designed for all skill levels, from those with a basic understanding of how tags and triggers in GTM work to more advanced GTM users. You’ll walk away with actionable tips that you can immediately implement in your own GTM setup.