За лекцията

In this session, we’ll explore how to leverage Google Looker Studio to transform raw marketing data into actionable insights with ease. Tailored for marketers across various niches, this session offers a hands-on approach to reporting on SEO, PPC, and social media data—without requiring a big budget.

You’ll learn how to set up simple dashboards for SEO and PPC analysis, with tips on integrating social media performance for a complete view of your campaigns. We’ll also explore data blending techniques to combine multiple sources like Google Ads and Google Analytics, followed by key dos and don’ts for designing visually engaging dashboards.

Whether you’re new to data visualisation or looking to refine your reporting, this session offers accessible tips to help you get more out of Looker Studio and your data.